本版使用指南生效日期:2023年3月26日
本版使用指南发布日期:2023年3月26日
注:
1、NASA中文网站(网址为www.nasachina.cn)的内容均转载自美国国家航空航天局网站(网址为www.nasa.gov),如欲使用本网站的内容,请参考美国国家航空航天局媒体使用指南。
2、如本指南设有中文和英文版本,中文版本仅作参考,英文版本与中文版本如有不一致,以英文版本为准。
静态图像、音频录音、视频及相关计算机文件的非商业用途
美国国家航空航天局(以下简称NASA)的内容(用于再现三维模型的图像、音频、视频和计算机文件,例如任何格式的纹理图和多边形数据),在美国通常不受版权保护。您可以将该材料用于教育或信息目的,包括照片集、教科书、公共展览、计算机图形模拟和互联网网页。此一般性授权也适用于个人网页。。
新闻机构、学校和教材作者可在遵守该准则的前提下,无需明确许可的使用NASA的内容。以符合事实、不暗示认可的方式使用NASA的内容,无需获得明确许可,但需注明NASA为资料来源。NASA有时会在其网站上使用经许可的第三方受版权保护的材料。这些图像将标注为受版权保护,并注明版权持有者的姓名。NASA使用这些材料的许可并不赋予他人对同一材料的使用权。如欲使用受版权保护的第三方材料需直接联系版权持有者。
NASA在其网站上提供了丰富的图片和视频库,包括历史图片、当前任务、天文学图片、地球图片以及用于搜索NASA图像的多种方式。一般来说,每个任务和项目页面都有相关主题的视频和图片集。例如,国际空间站的视频可以在以下网址找到:https://www.nasa.gov/mission_pages/station/videos/index.html。此外,这些内容还可以在NASA的广泛社交媒体渠道中找到。
如对特定图片有疑问,请致电202-358-1900。如对特定视频有疑问,请致电202-358-0309。
NASA内容的商业用途
如需了解NASA内容用于商业用途的更多信息,请阅读《NASA广告指南》和《商品指南》。任何有关使用NASA内容或任何NASA标志的问题,请直接联系华盛顿NASA总部的NASA通信办公室的Bert Ulrich。
有关NASA参与纪录片和电影的信息,请参阅《纪录片和虚构电影项目指南》。
在书籍中使用NASA图片,若涉及NASA标志或NASA员工的图片用于封面艺术或宣传内容,则可能需要获得获得授权。。此外,NASA的图片通常可以在不具备宣传性质的出版物中进行编辑使用。
如果NASA材料被用于商业目的,包括广告,不得明示或暗示NASA对商业商品或服务的认可。
如果NASA的图片中包含可识别的个人,将其用于商业目的可能会侵犯该个人的隐私权或公开权,因此应获得该个人的许可。
目前的NASA现任员工,包括宇航员,不得出现在广告、宣传或类似的商业材料中。
广告和宣传内容不得在NASA的场地内拍摄。
关于天文·每日一图图片的使用权限
天文·每日一图(以下简称APOD)页面上的所有图片均注明了来源机构或版权所有者的署名。有些图片受版权保护,如欲将这些图片用于公共或商业用途,必须向版权所有者申请许可。对于受版权保护的图像,APOD的署名栏中标明了版权持有者(请参见图片下方的说明),并附有指向版权所有者网站的超链接。NASA的图片属于公共领域,使用指南请参阅上方内容。对于标注为其他所有者或机构的图片,请致函相关机构或版权所有者以解决版权和使用权限问题。
NASA和NASA中文网站均无法授权使用受版权保护的图像。如欲使用这些图片,请致函版权所有人。
Issuance Date: March 26, 2023
Effective Date: March 26, 2023
Note:
1. The contents of NASAChina website (www.nasachina.cn) are reprinted from the NASA website (www.nasa.gov). To use the content on this site, please refer to the NASA Media Usage Guidelines.
2. If this Guidelines are available in Chinese and English, the Chinese version is for reference only. The English version of this Guidelines shall prevail in the case of any inconsistency between the two language versions.
Still Images, Audio Recordings, Video, and Related Computer Files for Non-Commercial Use
NASA content – images, audio, video, and computer files used in the rendition of 3-dimensional models, such as texture maps and polygon data in any format – generally are not subject to copyright in the United States. You may use this material for educational or informational purposes, including photo collections, textbooks, public exhibits, computer graphical simulations and Internet Web pages. This general permission extends to personal Web pages.
News outlets, schools, and text-book authors may use NASA content without needing explicit permission, subject to compliance with these guidelines. NASA content used in a factual manner that does not imply endorsement may be used without needing explicit permission. NASA should be acknowledged as the source of the material. NASA occasionally uses copyright-protected material of third parties with permission on its website. Those images will be marked identified as copyright protected with the name of the copyright holder. NASA’s use does not convey any rights to others to use the same material. Those wishing to use copyright protected material of third parties must contact the copyright holder directly.
NASA has extensive image and video galleries online, including historic images, current missions, astronomy pictures, Earth images and ways to search for NASA images. Generally, each mission and program has a video and image collection on the topic page. For example, Space Station videos can be found at https://www.nasa.gov/mission_pages/station/videos/index.html. Content can also be found on our extensive social media channels.
For questions about specific images, please call 202-358-1900. For questions about specific video, please call 202-358-0309.
NASA Content Used for Commercial Purposes
For more information on using NASA content for commercial purposes, please read NASA Advertising Guidelines and Merchandise Guidelines. Any questions regarding use of NASA content, or any NASA emblems, should be directed to Bert Ulrich in NASA’s Office of Communications at NASA Headquarters in Washington.
For information on NASA involvement in documentaries and films, please see documentary and fictional film project guidelines.
For use of NASA images in books, clearances may be necessary for images that include any NASA logos or NASA employees to be used as cover art or in promotional content. Otherwise, NASA imagery can be generally used editorially within published works that are not promotional in nature.
If the NASA material is to be used for commercial purposes, including advertisements, it must not explicitly or implicitly convey NASA’s endorsement of commercial goods or services.
If a NASA image includes an identifiable person, using the image for commercial purposes may infringe that person’s right of privacy or publicity, and permission should be obtained from the person.
Current NASA employees, including astronauts, may not appear in advertising, promotional, or similar commercial material.
Commercials and promotional content cannot be filmed on NASA property.
About APOD Image Permissions
All the images on the APOD page are credited to the owner or institution where they originated. Some of the images are copyrighted and to use these pictures publicly or commercially one must write to the owners for permission. For the copyrighted images, the copyright owner is identified in the APOD credit line (please see the caption under the image), along with a hyperlink to the owner’s location. NASA images are in the public domain, official guidelines for their use can be found here. For images credited to other owners/institutions, please contact them directly for copyright and permissions questions.
Neither NASA nor NASAchina website can grant permission to use copyrighted images. For use of these images, please write to the copyright owners.